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Holiday Home Marketing Tricks

Thursday, 1 October 2009 18:47 by Brian

There are a few useful tricks we regularly use to market new holiday home sites. Invosoft recently blogged about holiday home SEO and the importance of having your own web presence. However, there are a few specific tricks I have learnt since then that I’d like to bring to your attention.

Find London vacation rentals on FlipKey

Get your past guests to write reviews

These could be on your website but are far more effective on popular travel sites like travelpod.com and ivebeenthere.co.uk. Both sites are really popular, ranked heavily in the search engines and let the reviewer leave live links in back to your site.

Sign up for Flipkey.com 

Not only do they have a great review service which allows you to send out review reminders to all your past guests, you get a listing on both FlipKey and TripAdvisor! (the FlipKey page has a link back but the TripAdvisor page doesn’t). There are also a host of cool widgets you can use to promote your listing and reviews (like the one on the right).  The only drawback is it’s a paid for service. However, at a current $1.99/month until December, it’s worth a shot – you never know, you may get a few extra enquiries!

Thanks to Tom Henry of YouPR - journalist-inspired public relations for contributing to this article. 

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