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Holbeck Ghyll Hotel's New Responsive Website

Thursday, 14 March 2013 16:49 by Ben

Invosoft have recently launched a newly revamped website for the Holbeck Ghyll Country house Hotel.  The Holbeck Ghyll is one of the finest traditional country house hotels in the UK, with one of the very best restaurants in the North West, accredited with Michelin Star status.

Holbeck Gyll Website Screenshot

The brief for Invosoft was to create a much more sales oriented website; one which showcased all the Holbeck Ghyll has to offer, is user friendly, high quality, SEO optimized and - best of all - fully responsive in design.  Fully responsive means it dynamically reacts to any screen size: desktop, tablet or mobile.

The site has already achieved a significant increase in booking conversions and general enquiries.  To achieve this we created custom easy to widgets which can be dropped into the CMS content easily by the Holbeck Ghyll staff.

SEO optimisations include big multi-level menus, a dedicated news section and seamless Twitter and Facebook integration.

The site also features a live Lake District ‘Fell Cam’ and a continually updated special offers section.

Andrew McPherson, General Manager at Holbeck Ghyll commented on the site “We are overjoyed with the work Invosoft have done.  The site looks fantastic and we have already seen a big increase in traffic and bookings.”

www.holbeckghyll.com

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Advanced Web Ranking Software Review

Friday, 2 March 2012 14:16 by Jim
 
If you’re interested in SEO then you probably already know that trying to monitor the keywords on your website can be a time consuming task. For example, if you want to check where you stand or who your main competitors are using 15 keywords or key phrases and you’re checking only five different search engines... well, you know how time consuming even searching a handful of engines can get. 

So you want to simplify the process? Generate ranking reports without spending hours trawling through different web pages? See where your website stands at a few simple clicks of your mouse? In the Invosoft office, we've been trying out some software that purports to do just that. Advanced Web Ranking is a tool for both website owners and those in the business of SEO consultancy. There’s no limit to the amount of keywords, websites and search engines you can add to different projects and no additional charge for doing it. Just tell the program what you want it to do and let it get to work. A nice feature is that it integrates seamlessly with Google Analytics to give you further insight into the people landing on your page. Also, as you gather information over time you can generate reports to compare results over different time periods and identify where trends are declining or improving. 
advanced web ranking interface
In fact, there are many different types of reports you can generate using the program: current rank, keyword rank, search engine rank, top sites, overview, visibility... the list goes on. In fact, if there’s a downside to Advanced Web Ranking it’s that there are almost too many features. While the interface is undeniably intuitive, there are so many options to select from that setting up your first project can be an intimidating task. Luckily, there are great help resources on the website. Not only is there an online forum where you can get support and feedback from other users, for more serious problems there are dedicated help lines for UK customers and an online ticketing system where you can track the progress in resolving your issue. 
 
However, it’s not perfect. If you start using the program to run large queries you might find it starts to run more slowly than you’re used to. You’ve got to be doing some pretty serious tracking to get to this stage so if you do it might be worth setting up a second machine dedicated to running the program. 

If you want a program that’s going to take care of tracking your ranking, linking and analytics there really are few programs that compare in terms of features. The various reports you can generate are of a highly professional quality and, to the joy of all consultants, you can set Advanced Web Ranking to regularly generate and send reports to your clients so they can see just how much your work is increasing their online visibility. At the end of the day, this complete seo software is definitely worth giving a try and as the first 30 days are free there’s nothing to lose.

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SEO and the importance of choosing a domain name for your holiday home website

Sunday, 24 May 2009 20:05 by Ben

One thing that becomes obvious very quickly once you have done a little bit of Search Engine Optimisation (SEO) is that choosing the right domain name is very important. What is not so clear – to me at least – is how important subtle differences in domain names are and how should one offset a keyword rich name with other factors such as succinctness and brevity?

I have been working recently on a new holiday property website project for a site based in Brixham, Devon. I was unfamiliar with Brixham. It’s a lovely historic resort nestled between the ports of Dartmouth and Paignton on the south coast. We secured 2 great website names for the site. www.brixhamholidayhome.com has more keywords packed into the domain name but www.brixhamhome.co.uk has the advantage of being shorter (and therefore easier to remember and less susceptible to typos) and being a .co.uk, which I personally think for an English holiday home is an advantage.

Bixham harbour South Devon
Brixham harbour at Sunset

In the end, I opted for more keyword-packed www.brixhamholidayhome.com with Brixhamhome.co.uk using a 301 re-direct back to it. Overall, I think having a short name isn’t too important these days as people tend to use search engines exclusively when finding websites, even when they know the domain name. When you are clicking on a link from search results, having a long name isn’t such an issue.

A further point in this particular case is, there is also a very highly ranked popular site www.brixhamholidayhomes.com, and there is a chance we can garner some of their traffic due to a phenomena called ”traffic leakage”. Traffic leakage is where a popular site will loose traffic to a site with a similar name due to people miss-typing it or simply mistaking it for the original site.

To summarise, here are my personal recommendations when choosing a domain name for your holiday let:

  • 1. Generic is best: Convention says that you should choose a name based on your company or brand name. For holiday homes, this is not necessarily the case. Nobody really cares that your property is called “rose cottage” or that you trade under the name “Exclusive Lets ltd.”, what they care about is that you are located in the lake district (or wherever) and that you are a self-catering/holidaylet/holidayhome/vacation rental… In other words, stay generic and try and get your place name in and your property type, it will give you a great head-start in the search engines.

  • 2. Get your location name in: this may be stating the obvious, but when choosing a property, a holiday maker will have already chosen their location so it’s a case of getting noticed amongst your local competition.  And getting your location in the domain name will weight you more favourably in the search engines.

  • 3. Avoid hyphens: Again, this is more of a personal thing, but I believe non-hyphenated names are easier to remember, they are definitely shorter and no modern search engine will have difficulty picking out the relevant words. Just look at our main site www.propertyrentalsoftware.com as a case in point, we actually do very little active SEO on our own site and it has always been near the top for “property rental software” since its creation.

  • 4. Go for a .co.uk: I know I did not do this in the above example but brixhamholidayhome.co.uk was already taken. Where possible, try and get all the TLD’s (top level domains) available for your chosen domain. This will avoid others picking up the alternatives and loosing traffic to name leakage (see the begining of this article). For example, invosoft.co.uk, invosoft.cominvosoft.net…but if you are a based in the UK, make the .co.uk your main domain and use 301 re-directs on the others to point back to the .co.uk. As well as identifying yourself as a UK based company/property you will be weighted more highly in the UK specific search engines google.co.uk, yahoo.co.uk, etc. If your holiday lets are not in the UK, I would use the .com as it’s pretty much ubiquitous.

Again, this is a somewhat personal opinion and there are many differing views when it comes to SEO, so I would love to hear yours!

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