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Holbeck Ghyll Hotel's New Responsive Website

Thursday, 14 March 2013 16:49 by Ben

Invosoft have recently launched a newly revamped website for the Holbeck Ghyll Country house Hotel.  The Holbeck Ghyll is one of the finest traditional country house hotels in the UK, with one of the very best restaurants in the North West, accredited with Michelin Star status.

Holbeck Gyll Website Screenshot

The brief for Invosoft was to create a much more sales oriented website; one which showcased all the Holbeck Ghyll has to offer, is user friendly, high quality, SEO optimized and - best of all - fully responsive in design.  Fully responsive means it dynamically reacts to any screen size: desktop, tablet or mobile.

The site has already achieved a significant increase in booking conversions and general enquiries.  To achieve this we created custom easy to widgets which can be dropped into the CMS content easily by the Holbeck Ghyll staff.

SEO optimisations include big multi-level menus, a dedicated news section and seamless Twitter and Facebook integration.

The site also features a live Lake District ‘Fell Cam’ and a continually updated special offers section.

Andrew McPherson, General Manager at Holbeck Ghyll commented on the site “We are overjoyed with the work Invosoft have done.  The site looks fantastic and we have already seen a big increase in traffic and bookings.”

www.holbeckghyll.com

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Sounding out the music news

Monday, 28 November 2011 10:45 by Ben
 
The Invosoft team have launched a new music blog for online t-shirt retailer Onlyteesin.com.
 
The new blog, built using wordpress, is a place for Onlyteesin to ‘sound out’ about all things music and t-shirt related.
 
We have gone for a simple but hard-hitting design coupled with the latest wordpress blogging engine /cms.  We have also included some powerful additions like content delivery network (CDN) integration, improved SEO and the ability to easily embed youtube videos and other rich media.
 
To sound out with Onlyteesin visit http://onlysoundingout.com/
 

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New Music T-Shirt ecommerce shop

Friday, 11 November 2011 18:09 by Ben
In conjunction with designer Paul Dean, Invosoft have developed a new online T-Shirt shop, onlyteesin. 
 
Onlyteesin specialise in Music T-Shirts, or ‘Music Tees’ as they like to call them.  They have a range of original Music T-shirt designs, including Jimi Hendrix Music T-Shirtsmusic T-shirts for men and music T-shirts for women.
 
Onlyteesin stock a range of about twenty music T-shirts and will be constantly adding and updating their collection. 
 
The site is feature-packed with a graphically rich user experience.
 
 
 

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Showcase of Alpbase

Monday, 26 September 2011 11:22 by Ben
 
Alpbase is the first site using the second generation of Property Rental Software (currently residing at http://propertybookingsystem.com).

Alpbase is the destination for adventure holidays, climbing holidays, mountain biking holidays, family holidays – in fact  any type of holiday! -  in the southern French Alps.  Run by world famous climber and mountaineer Jerry Gore, the website now has 19 luxury self-catering chalets and apartments to choose from, all located in or around the beautiful village of Vallouise.

The latest version Property Rental Software now caters for property agencies and holiday agencies with hundreds or even thousands of properties.  Keep your eyes on this blog or at Property booking Software for details of the new features.  Or call us on 01524 510580 to request a demo of the new software.
 
 
Alpbase chalets in the French Alps

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Burning Logs, the new Blog for Logs Direct goes live

Monday, 25 July 2011 20:10 by Ben

Invosoft have designed and developed a new blog for the leading UK log wholesaler and distributor Logs Direct.

burning logs blog

Logs direct are leading supplier of hardwood, software, kiln dried firewood and other carbon nuetral fuels. They have their own state of the art processing and distribution facility.

The blog will allow Logs Direct customers to keep up with company news and promotions, as well as providing a valuable resource for the renewable fuel industry. With regular updates, articles and tips and tricks on how to get the most out of using firewood of various types (softwood, hardwood and kiln-dried), wood pellets, smokeless fuels and other wood fuels.

The new blog is called "Burning Logs":

 http://www.burning-logs.co.uk/ 

The site is based on wordpress which makes it incredible easy to update and add rich media content including videos and pictures. Keep checking back for regular informative articles on the Logs Direct and the industry in general.

Also, checkout their direct to consumer online store at www.logsdirect.co.uk.

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Ings Mill Park Lake District Holiday Home Site Launched

Friday, 20 August 2010 17:57 by Ben

Invosoft were asked to design and develop a new website for to South Lake District Holiday Home Park, Ings Mill Park.

Ings Mill Park Home page

The new website is based on Invosoft’s advanced content management system and features a bespoke facility to showcase their regularly updated Holiday Home and Static Caravan stock for sale.

Click here to visit Ings Mill Park.

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Invosoft is "Selected" by leading Property Maintenance Firm

Monday, 1 March 2010 20:46 by lindsey

Invosoft has been commissioned by a leading Cumbrian property maintenance firm, based near Carnforth, Cumbria to create a website following its well publicised merger with a local landscape gardening firm. Together, Select Property Maintenance and A & A Garden Services (going under the banner of Select Property Maintenance) will provide their customers with over 15 years of expertise from an expanding range of craftsmen, all experts in their fields.

The merger is set to create up to 15 new jobs also, and the company is set to deliver a high level of maintenance services to the hospitality, retail and commercial industries as well as private residences.

David Greensmith, director of Select Property Maintenance, said “existing customers of A&A with whom we are merging will now benefit from a wide range of additional services including painting and decorating as well as gas and electrical services.”

Select Property Maintenance website

The website will have detailed listings of the wide range of services Select Property Maintenance now have on offer, which include ground works and construction, interior decorating, kitchen and bathroom installation, an emergency call out service and a carefully designed package of Service Level Agreement tariffs.

The easily navigable website is fully editable via Invosoft’s advanced .NET content management system (CMS). Full Search Engine Optimisation should give this brand new website a great start.

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Holiday Home Marketing Tricks

Thursday, 1 October 2009 18:47 by Brian

There are a few useful tricks we regularly use to market new holiday home sites. Invosoft recently blogged about holiday home SEO and the importance of having your own web presence. However, there are a few specific tricks I have learnt since then that I’d like to bring to your attention.

Find London vacation rentals on FlipKey

Get your past guests to write reviews

These could be on your website but are far more effective on popular travel sites like travelpod.com and ivebeenthere.co.uk. Both sites are really popular, ranked heavily in the search engines and let the reviewer leave live links in back to your site.

Sign up for Flipkey.com 

Not only do they have a great review service which allows you to send out review reminders to all your past guests, you get a listing on both FlipKey and TripAdvisor! (the FlipKey page has a link back but the TripAdvisor page doesn’t). There are also a host of cool widgets you can use to promote your listing and reviews (like the one on the right).  The only drawback is it’s a paid for service. However, at a current $1.99/month until December, it’s worth a shot – you never know, you may get a few extra enquiries!

Thanks to Tom Henry of YouPR - journalist-inspired public relations for contributing to this article. 

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Invosoft Launch New Logs Direct E-commerce Site

Wednesday, 16 September 2009 19:14 by Ben

Invosoft have just completed construction of a new e-commerce website for national carbon-neutral fuel supplier, Logs Direct. The North Lancashire based company supply ethical fuel products to the likes of B&Q and the National Trust. They stock a range of softwood and hardwood fuel logs as well as kindlingfirelighters and wood pellet fuels. They are also the main distributors for Blazers, an ethical and effective alternative to wood logs.

Not having a wood burner or multi-fuel stove myself (yet!), it was an area on which I knew little. One thing I do know is that wood burners perform best when burning very dry, seasoned wood. After chatting to Andrew Foulds, Managing Director of Logs Direct, it seems the best wood in terms of performance (heat output, efficiency and value for money) is kiln dried woodKiln-dried logs have a 10% to 15% moisture level which ensures they burn hotter for longer. We spent an afternoon in Andrew’s purpose-built production facility getting to know the products and the one thing that stands out from that day is aroma from the kiln dried stuff – nothing beats the fragrance of a real log fire!

The website is based on the 'dashcommerce' codebase –  kudos to the team there for all thier hard work! We found the platform very easy to customise, in both design and functionality terms.  We, however, added lots of custom features not present in the standard platform, such as our video guides section and delivery calculator based on postcode. The system is feature packed, user-friendly and easy to manage and maintain. You can view the results for yourselves at:

http://www.logsdirect.co.uk

and here are a few tips on using wood burning stoves and selecting the the right firewood.

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SEO and the importance of choosing a domain name for your holiday home website

Sunday, 24 May 2009 20:05 by Ben

One thing that becomes obvious very quickly once you have done a little bit of Search Engine Optimisation (SEO) is that choosing the right domain name is very important. What is not so clear – to me at least – is how important subtle differences in domain names are and how should one offset a keyword rich name with other factors such as succinctness and brevity?

I have been working recently on a new holiday property website project for a site based in Brixham, Devon. I was unfamiliar with Brixham. It’s a lovely historic resort nestled between the ports of Dartmouth and Paignton on the south coast. We secured 2 great website names for the site. www.brixhamholidayhome.com has more keywords packed into the domain name but www.brixhamhome.co.uk has the advantage of being shorter (and therefore easier to remember and less susceptible to typos) and being a .co.uk, which I personally think for an English holiday home is an advantage.

Bixham harbour South Devon
Brixham harbour at Sunset

In the end, I opted for more keyword-packed www.brixhamholidayhome.com with Brixhamhome.co.uk using a 301 re-direct back to it. Overall, I think having a short name isn’t too important these days as people tend to use search engines exclusively when finding websites, even when they know the domain name. When you are clicking on a link from search results, having a long name isn’t such an issue.

A further point in this particular case is, there is also a very highly ranked popular site www.brixhamholidayhomes.com, and there is a chance we can garner some of their traffic due to a phenomena called ”traffic leakage”. Traffic leakage is where a popular site will loose traffic to a site with a similar name due to people miss-typing it or simply mistaking it for the original site.

To summarise, here are my personal recommendations when choosing a domain name for your holiday let:

  • 1. Generic is best: Convention says that you should choose a name based on your company or brand name. For holiday homes, this is not necessarily the case. Nobody really cares that your property is called “rose cottage” or that you trade under the name “Exclusive Lets ltd.”, what they care about is that you are located in the lake district (or wherever) and that you are a self-catering/holidaylet/holidayhome/vacation rental… In other words, stay generic and try and get your place name in and your property type, it will give you a great head-start in the search engines.

  • 2. Get your location name in: this may be stating the obvious, but when choosing a property, a holiday maker will have already chosen their location so it’s a case of getting noticed amongst your local competition.  And getting your location in the domain name will weight you more favourably in the search engines.

  • 3. Avoid hyphens: Again, this is more of a personal thing, but I believe non-hyphenated names are easier to remember, they are definitely shorter and no modern search engine will have difficulty picking out the relevant words. Just look at our main site www.propertyrentalsoftware.com as a case in point, we actually do very little active SEO on our own site and it has always been near the top for “property rental software” since its creation.

  • 4. Go for a .co.uk: I know I did not do this in the above example but brixhamholidayhome.co.uk was already taken. Where possible, try and get all the TLD’s (top level domains) available for your chosen domain. This will avoid others picking up the alternatives and loosing traffic to name leakage (see the begining of this article). For example, invosoft.co.uk, invosoft.cominvosoft.net…but if you are a based in the UK, make the .co.uk your main domain and use 301 re-directs on the others to point back to the .co.uk. As well as identifying yourself as a UK based company/property you will be weighted more highly in the UK specific search engines google.co.uk, yahoo.co.uk, etc. If your holiday lets are not in the UK, I would use the .com as it’s pretty much ubiquitous.

Again, this is a somewhat personal opinion and there are many differing views when it comes to SEO, so I would love to hear yours!

Employee time tracking

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