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Showcase of Alpbase

Monday, 26 September 2011 11:22 by Ben
 
Alpbase is the first site using the second generation of Property Rental Software (currently residing at http://propertybookingsystem.com).

Alpbase is the destination for adventure holidays, climbing holidays, mountain biking holidays, family holidays – in fact  any type of holiday! -  in the southern French Alps.  Run by world famous climber and mountaineer Jerry Gore, the website now has 19 luxury self-catering chalets and apartments to choose from, all located in or around the beautiful village of Vallouise.

The latest version Property Rental Software now caters for property agencies and holiday agencies with hundreds or even thousands of properties.  Keep your eyes on this blog or at Property booking Software for details of the new features.  Or call us on 01524 510580 to request a demo of the new software.
 
 
Alpbase chalets in the French Alps

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SEO and the importance of choosing a domain name for your holiday home website

Sunday, 24 May 2009 20:05 by Ben

One thing that becomes obvious very quickly once you have done a little bit of Search Engine Optimisation (SEO) is that choosing the right domain name is very important. What is not so clear – to me at least – is how important subtle differences in domain names are and how should one offset a keyword rich name with other factors such as succinctness and brevity?

I have been working recently on a new holiday property website project for a site based in Brixham, Devon. I was unfamiliar with Brixham. It’s a lovely historic resort nestled between the ports of Dartmouth and Paignton on the south coast. We secured 2 great website names for the site. www.brixhamholidayhome.com has more keywords packed into the domain name but www.brixhamhome.co.uk has the advantage of being shorter (and therefore easier to remember and less susceptible to typos) and being a .co.uk, which I personally think for an English holiday home is an advantage.

Bixham harbour South Devon
Brixham harbour at Sunset

In the end, I opted for more keyword-packed www.brixhamholidayhome.com with Brixhamhome.co.uk using a 301 re-direct back to it. Overall, I think having a short name isn’t too important these days as people tend to use search engines exclusively when finding websites, even when they know the domain name. When you are clicking on a link from search results, having a long name isn’t such an issue.

A further point in this particular case is, there is also a very highly ranked popular site www.brixhamholidayhomes.com, and there is a chance we can garner some of their traffic due to a phenomena called ”traffic leakage”. Traffic leakage is where a popular site will loose traffic to a site with a similar name due to people miss-typing it or simply mistaking it for the original site.

To summarise, here are my personal recommendations when choosing a domain name for your holiday let:

  • 1. Generic is best: Convention says that you should choose a name based on your company or brand name. For holiday homes, this is not necessarily the case. Nobody really cares that your property is called “rose cottage” or that you trade under the name “Exclusive Lets ltd.”, what they care about is that you are located in the lake district (or wherever) and that you are a self-catering/holidaylet/holidayhome/vacation rental… In other words, stay generic and try and get your place name in and your property type, it will give you a great head-start in the search engines.

  • 2. Get your location name in: this may be stating the obvious, but when choosing a property, a holiday maker will have already chosen their location so it’s a case of getting noticed amongst your local competition.  And getting your location in the domain name will weight you more favourably in the search engines.

  • 3. Avoid hyphens: Again, this is more of a personal thing, but I believe non-hyphenated names are easier to remember, they are definitely shorter and no modern search engine will have difficulty picking out the relevant words. Just look at our main site www.propertyrentalsoftware.com as a case in point, we actually do very little active SEO on our own site and it has always been near the top for “property rental software” since its creation.

  • 4. Go for a .co.uk: I know I did not do this in the above example but brixhamholidayhome.co.uk was already taken. Where possible, try and get all the TLD’s (top level domains) available for your chosen domain. This will avoid others picking up the alternatives and loosing traffic to name leakage (see the begining of this article). For example, invosoft.co.uk, invosoft.cominvosoft.net…but if you are a based in the UK, make the .co.uk your main domain and use 301 re-directs on the others to point back to the .co.uk. As well as identifying yourself as a UK based company/property you will be weighted more highly in the UK specific search engines google.co.uk, yahoo.co.uk, etc. If your holiday lets are not in the UK, I would use the .com as it’s pretty much ubiquitous.

Again, this is a somewhat personal opinion and there are many differing views when it comes to SEO, so I would love to hear yours!

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DO I NEED AN EXCLUSIVE WEBSITE FOR MY HOLIDAY HOME BUSINESS?

Friday, 23 January 2009 16:14 by Ben

Having some sort of internet presence for your holiday home rental is a no-brainer! Even by the UK tourist board’s conservative figures, over 60% of people use the internet when booking a holiday. In reality, it is probably far more. The real question, therefore, is whether to create your own website or use a well known portal to drive the internet side of your holiday home business.

There are compelling arguments for both. Certainly, you are never going to get as much traffic on your own property website as the big property listing sites. Finding a suitable holiday home and booking online is huge business and the big players attract tens of thousands of daily users to their sites. However, therein lies the downside. The big property listing sites are just that, big! And your holiday home is hidden amongst the rest, just one property in the midst of an excess of others returned in the search results.

Conversely, if someone is browsing for a holiday rental has found your website, with just your property on then there’s no competition. Providing you be easily contacted, or better still, the user can book your property online and pay a deposit instantly then you’re ten steps ahead of the crowd!

Of course, the difficult part is attracting the surfing public to your holiday home site (and then keeping them interested). All too often, I have clients for whom we build a great property website and they instantly think it is going to start appearing in the search engines. We all know this is unrealistic, unless you’re one of only a handful holiday home website in your location (very unlikely these days unless you rent out your own island - not unheard of). To get anywhere near the top of the searches takes focus (on certain keywords), time and a lot of hard work.

The best strategy, in our opinion, is to use make intelligent use of the listing sites to drive custom to your own website and property booking system. This way you are getting the exposure of the big sites, you have your very own property showcase and online booking system, and you are not losing out on the booking commission that a listing site would take if you booked using them. We have a few guidelines on how you can effectively combine listings with your own site:

 

  • Choose – choose the listing sites you apply for very carefully. Investigate how many properties they have listed. If they boast 50,000+ properties then don’t list. If they will not give you a link back to your site, again, don’t list. If they demand booking exclusivity of your property or if they charge an exorbitant commission, once again, don’t list. Ask for website traffic statistics – you want sites that generate a lot of traffic but have manageable number of properties listed.

  • Location – Try and get listed on sites that serve your area. You are far more likely to get quality referrals on popular sites for your location than on general holiday home booking sites. Alternatively, target your property type; you could be an exclusive villa?

  • Track – install tracking code like Google Analytics and monitor closely the referrals and bookings you get from the property listing sites. If the sites are not generating bookings, do not renew your subscription.

  • Link – make sure you get a link from any sites you list with. Not only will this directly funnel visitors to your property booking site, it will improve your own position in the search engines.

  • Pay – don’t be put off if you have to pay for a listing. A year’s subscription is more than likely only a fraction of a week’s holiday home rental. But remember to follow the above guidelines: don’t go for a big listing site, try to specialise either by area or property type, or both.

  • Bookings – it’s all about bookings! Make sure you invest in quality reliable booking software and that it is fully integrated into your site. Having your own booking system with availability calendar is invaluable, the benefits are too numerous to mention.

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