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Partnership with top online designer glasses retailer

Monday, 1 September 2014 16:29 by Ben

Today Invosoft are proud to be starting a new partnership with premier online designer spectacles shop, Toni & Guy Opticians. Toni & Guy is the place to go for designer glasses and sunglasses. They have one of the largest ranges of high quality designer frames from brands like Booth & Bruce, Dolce & Gabbana, Marc Jacobs, Ray-Ban and Ted Baker. Not only do they stock a fantastic range of eyewear, they are optometrists and glaziers par excellence. All their lenses are enhanced by high-tech coatings to give extra performance. Each lens has a free easy-clean, anti-reflection and tough coating. You can choose one or all of these benefits during the online checkout process, as well as ultra-thin or varifocal lenses.

Invosoft will be working alongside Toni & Guy Opticians to enhance and upgrade parts of their current IT and ecommerce infrastructure. More developments to follow soon: watch this space.

 

Opticians Logo

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Holbeck Ghyll Hotel's New Responsive Website

Thursday, 14 March 2013 16:49 by Ben

Invosoft have recently launched a newly revamped website for the Holbeck Ghyll Country house Hotel.  The Holbeck Ghyll is one of the finest traditional country house hotels in the UK, with one of the very best restaurants in the North West, accredited with Michelin Star status.

Holbeck Gyll Website Screenshot

The brief for Invosoft was to create a much more sales oriented website; one which showcased all the Holbeck Ghyll has to offer, is user friendly, high quality, SEO optimized and - best of all - fully responsive in design.  Fully responsive means it dynamically reacts to any screen size: desktop, tablet or mobile.

The site has already achieved a significant increase in booking conversions and general enquiries.  To achieve this we created custom easy to widgets which can be dropped into the CMS content easily by the Holbeck Ghyll staff.

SEO optimisations include big multi-level menus, a dedicated news section and seamless Twitter and Facebook integration.

The site also features a live Lake District ‘Fell Cam’ and a continually updated special offers section.

Andrew McPherson, General Manager at Holbeck Ghyll commented on the site “We are overjoyed with the work Invosoft have done.  The site looks fantastic and we have already seen a big increase in traffic and bookings.”

www.holbeckghyll.com

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Sounding out the music news

Monday, 28 November 2011 10:45 by Ben
 
The Invosoft team have launched a new music blog for online t-shirt retailer Onlyteesin.com.
 
The new blog, built using wordpress, is a place for Onlyteesin to ‘sound out’ about all things music and t-shirt related.
 
We have gone for a simple but hard-hitting design coupled with the latest wordpress blogging engine /cms.  We have also included some powerful additions like content delivery network (CDN) integration, improved SEO and the ability to easily embed youtube videos and other rich media.
 
To sound out with Onlyteesin visit http://onlysoundingout.com/
 

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New Music T-Shirt ecommerce shop

Friday, 11 November 2011 18:09 by Ben
In conjunction with designer Paul Dean, Invosoft have developed a new online T-Shirt shop, onlyteesin. 
 
Onlyteesin specialise in Music T-Shirts, or ‘Music Tees’ as they like to call them.  They have a range of original Music T-shirt designs, including Jimi Hendrix Music T-Shirtsmusic T-shirts for men and music T-shirts for women.
 
Onlyteesin stock a range of about twenty music T-shirts and will be constantly adding and updating their collection. 
 
The site is feature-packed with a graphically rich user experience.
 
 
 

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Showcase of Alpbase

Monday, 26 September 2011 11:22 by Ben
 
Alpbase is the first site using the second generation of Property Rental Software (currently residing at http://propertybookingsystem.com).

Alpbase is the destination for adventure holidays, climbing holidays, mountain biking holidays, family holidays – in fact  any type of holiday! -  in the southern French Alps.  Run by world famous climber and mountaineer Jerry Gore, the website now has 19 luxury self-catering chalets and apartments to choose from, all located in or around the beautiful village of Vallouise.

The latest version Property Rental Software now caters for property agencies and holiday agencies with hundreds or even thousands of properties.  Keep your eyes on this blog or at Property booking Software for details of the new features.  Or call us on 01524 510580 to request a demo of the new software.
 
 
Alpbase chalets in the French Alps

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Burning Logs, the new Blog for Logs Direct goes live

Monday, 25 July 2011 20:10 by Ben

Invosoft have designed and developed a new blog for the leading UK log wholesaler and distributor Logs Direct.

burning logs blog

Logs direct are leading supplier of hardwood, software, kiln dried firewood and other carbon nuetral fuels. They have their own state of the art processing and distribution facility.

The blog will allow Logs Direct customers to keep up with company news and promotions, as well as providing a valuable resource for the renewable fuel industry. With regular updates, articles and tips and tricks on how to get the most out of using firewood of various types (softwood, hardwood and kiln-dried), wood pellets, smokeless fuels and other wood fuels.

The new blog is called "Burning Logs":

 http://www.burning-logs.co.uk/ 

The site is based on wordpress which makes it incredible easy to update and add rich media content including videos and pictures. Keep checking back for regular informative articles on the Logs Direct and the industry in general.

Also, checkout their direct to consumer online store at www.logsdirect.co.uk.

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Installing Magento eCommerce on Windows and IIS 7

Wednesday, 20 July 2011 15:07 by Ben

Don’t be too put off by the system requirements on the Magentocommerce website, Magento is surprisingly easy to install and run on Windows and IIS 7.

We are currently developing a new ecommerce platform for an online t-shirt business specialising in music t-shirts.  In the past, we have used dashcommerce with great success, for example on Logs Direct. Unfortunately, dashcommerce has ceased to be living open source project.  Also, we develop primarily using mvc.net these days so I wanted to find an ecommerce solution based around mvc.net 3. 

The best mvc.net solution I could find was Orchard.  This is a really great platform but it doesn’t have a mature shop or ecommerce component, which is unfortunate, and perhaps somewhat strange, as I believe the codebase is founded upon Rob Connery’s MVC.NET ecommerce Kona project.

So, despite numerous reservations about Magento (the platform has a reputation for being slow, overly-complex, unwieldy, unsupported on Windows, good at marketing itself but lacklustre at delivering what it promises), I decided to have a bash at installing it on Windows Server 2008 running IIS 7.5 just to see what would happen/how hard it was.  It was surprisingly easy.

These are the steps I followed:

  • Prerequisites: We already have a Windows 2008 IIS 7.5 server setup running a number of PHP platforms (SugarCRM and CakePHP based web applications) so I think this helped a bit.  I didn’t have to install any extra components but these are the relevant ones I believe you need to install using the web platform installer:
    1. PHP 5.2.17
    2. IIS: CGI
    3. Windows Cache Extension 1.1 for PHP 5.2
    4. URL Rewrite 2.0
  • Install MYSQL: Once you have IIS setup, you also need a working mysql instance http://dev.mysql.com/downloads/
  • Upload Magento Install: Create a new website in IIS and copy/FTP the Magento 1.5.10 install files into the website directory.
  • Setting up the URL re-write rules:  This step is the key to a smooth Magento install.  Create a new web.config file in the base install directory and then copy the following URL rewrite rules in:
  • <?xml version="1.0" encoding="UTF-8"?> 
       <configuration> 
        <system.webServer>
        <rewrite>
        <rules> 
         <rule name="Imported Rule 1" stopProcessing="true"> 
          <match url=".*" ignoreCase="false"/>        <conditions> <add input="{URL}" pattern="^/(media|skin|js)/" ignoreCase="false" negate="true" /> 
          <add input="{REQUEST_FILENAME}" matchType="IsFile" negate="true" /> 
          <add input="{REQUEST_FILENAME}" matchType="IsDirectory" negate="true" /> 
        </conditions> <action type="Rewrite" url="index.php" /> 
        </rule> 
       </rules> 
       </rewrite> 
      </system.webServer> 
    </configuration>
  • Permissions: I also encountered some permission problems which were a little tricky to diagnose as magento hides errors by default.  You simply receive a generic “There has been an error processing your request” message.  To print errors to screen, I followed the guide here - http://www.designersandbox.com/magento/fix-for-magento-1-4-install-does-not-work/.  

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Logs Suppliers Upgrade their Online Shop

Friday, 13 August 2010 23:19 by Ben

Invosoft client Logs Direct have recently undergone a number of improvements to their e-commerce system to compliment the company’s new and improved product range.  Logs Direct, based near Lancaster are already UK market leaders for seasoned firewood logs and kiln dried logs. They hope to expand their range with a number of chimineas,  summer offerings and wood coal. Their e-commerce system has been improved, to enhance usability, cope with demand for new forthcoming product ranges, and their ever increasing customer base. 

Further improvements to improve the usability of the website and to upgrade the payments system are to follow shortly.

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Invosoft is "Selected" by leading Property Maintenance Firm

Monday, 1 March 2010 20:46 by lindsey

Invosoft has been commissioned by a leading Cumbrian property maintenance firm, based near Carnforth, Cumbria to create a website following its well publicised merger with a local landscape gardening firm. Together, Select Property Maintenance and A & A Garden Services (going under the banner of Select Property Maintenance) will provide their customers with over 15 years of expertise from an expanding range of craftsmen, all experts in their fields.

The merger is set to create up to 15 new jobs also, and the company is set to deliver a high level of maintenance services to the hospitality, retail and commercial industries as well as private residences.

David Greensmith, director of Select Property Maintenance, said “existing customers of A&A with whom we are merging will now benefit from a wide range of additional services including painting and decorating as well as gas and electrical services.”

Select Property Maintenance website

The website will have detailed listings of the wide range of services Select Property Maintenance now have on offer, which include ground works and construction, interior decorating, kitchen and bathroom installation, an emergency call out service and a carefully designed package of Service Level Agreement tariffs.

The easily navigable website is fully editable via Invosoft’s advanced .NET content management system (CMS). Full Search Engine Optimisation should give this brand new website a great start.

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Holiday Home Marketing Tricks

Thursday, 1 October 2009 18:47 by Brian

There are a few useful tricks we regularly use to market new holiday home sites. Invosoft recently blogged about holiday home SEO and the importance of having your own web presence. However, there are a few specific tricks I have learnt since then that I’d like to bring to your attention.

Find London vacation rentals on FlipKey

Get your past guests to write reviews

These could be on your website but are far more effective on popular travel sites like travelpod.com and ivebeenthere.co.uk. Both sites are really popular, ranked heavily in the search engines and let the reviewer leave live links in back to your site.

Sign up for Flipkey.com 

Not only do they have a great review service which allows you to send out review reminders to all your past guests, you get a listing on both FlipKey and TripAdvisor! (the FlipKey page has a link back but the TripAdvisor page doesn’t). There are also a host of cool widgets you can use to promote your listing and reviews (like the one on the right).  The only drawback is it’s a paid for service. However, at a current $1.99/month until December, it’s worth a shot – you never know, you may get a few extra enquiries!

Thanks to Tom Henry of YouPR - journalist-inspired public relations for contributing to this article. 

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